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Strategic Database Marketing 4e The Masterplan for ~ Strategic Database Marketing provides the fundamentals of consumer data management that every marketer should know Arthurs insight into utilizing email and social both as a data source and communication medium is key to creating the highly relevant and targeted messaging todays consumers demand
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Strategic Database Marketing 4e The ~ Strategic Database Marketing is a must read for anyone in CRM or email marketing The Customer Lifetime Value information and formula is critical to utilize Arthurs information makes it easy to update with your email metrics and improve KPIs to know the success of each marketing program
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Strategic Database Marketing The Masterplan for Starting ~ inproceedingsHughes1994StrategicDM titleStrategic Database Marketing The Masterplan for Starting and Managing a Profitable CustomerBased Marketing Program authorArthur Middleton Hughes year1994 Arthur Middleton Hughes Part 1 Database Marketing and the Web Strategic Database
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